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London, Rotterdam - Unilever today announced that its purpose-led, Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth. The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says Becky Willan, the managing director of strategic and creative brand purpose agency Given. It's underpinned by our values and, equally importantly, our Code of Business Principles, which since 1995 describes the operational standards everyone at Unilever must follow, wherever they are in the world. And now we’re pledging that in the future, every brand within Unilever will be a brand.
Responding to the latest figures posted by Unilever’s Sustainable Living brands division, chief executive Alan Jope said they are “clear and compelling evidence that brands with purpose grow”. Unilever boss says brands using 'woke-washing' destroy trust This article is more than 10 months old Firms that adopt worthy causes must also ‘walk the talk’, Alan Jope tells Cannes conference Brands taking action for people and the planet grew 69% faster than the rest of our business last year. It’s a clear signal that brands with sustainability at their core don’t just do good for people and the planet, they perform brilliantly too. Our 25,000-strong Sales community has a unique role to play in delivering the company’s Sustainable Living Plan. Our Corporate Purpose sets out our aspirations in running our business. Unilever’s purpose is to make sustainable living commonplace around the world.
Dove’s Self-Esteem Project, which has reached 35 … 2.5 billion people use our products each day; 400+ Unilever brands are used by consumers worldwide; 190 Countries in which our brands are sold; 155,000 Unilever people deliver our success Our purpose-led brands are growing 69% faster than the rest of our business. ... Our company is guided by three deeply held beliefs: that brands with purpose grow, companies with purpose … “Purpose creates relevance for a brand, it drives talkability, builds penetration and reduces price elasticity,” Jope said. Knorr’s work to support sustainable farming. Unilever will co-operate with governments and other organizations, both directly and through bodies such as trade associations, in the development of proposed legislation and other regulations which may affect legitimate business interests. Unilever companies are encouraged to promote and defend their legitimate business interests. While all of Unilever's brands are on a journey towards sustainability, our Sustainable Living Brands are those that are furthest ahead.
The world has changed a lot since then – but our underlying purpose has not. Why Unilever's Sustainable Living brands are driving growth. Unilever’s sustainable brands are now more responsible for more of Unilever’s growth than ever before, delivering 70% of its turnover growth as more of its brands put purpose … The campaign to support proper toilets in schools, led by Domestos. Unilever’s Sustainable Living Brands are those that communicate a strong environmental or social purpose, with products that contribute to achieving the company’s ambition of halving its environmental footprint and increasing its positive social impact. Our brands give us a unique opportunity to create positive change, to grow our business, and to achieve our purpose of making sustainable living commonplace.
Now we’re committing that in the future, every Unilever brand … Today, our brands are creating positive change in all sorts of ways. Unilever CEO Sees Purpose-Led Businesses Only Gaining Relevance.
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